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Search Engine Optimization

Orthodontist Specialized SEO.

Orthodontic Search Engine Optimiztion (SEO) helps attract more prospective clients to an orthodontic practice’s website by obtaining first page ranking positions in search engines.

SEO has come a long way from simply plugging in keywords on pages to the need to hire a specialized SEO and digital marketing company.  DogBarq supplements your  practice’s current strategies to improve your rankings and show up on the first page of search results. We know what search engines like and also what they love. Let us take the lead in your digital marketing strategy to ensure that your practice is one step ahead of the competition.

Do you want to know how your website is currently doing? Find out with our free website audit! Just fill out the form below and we will get back to you shortly.

Why does my practice need SEO?

It is crucial for an orthadontist to show up first in organic search results. When a person is looking online for teeth alignment, Invisalign and other targeted keywords – they will usually contact the name that shows up first. The dental marketing landscape is changing. Orthodontists in particular must have an SEO campaign in place to ensure that they are seen in search results above general dentists and even other orthodontists in the same area.

A recent study showed that 51% of all website traffic comes from organic search, only 10 percent from paid search, 5 percent from social, and 34 percent from all other sources. This is why it is so important to adopt a great SEO strategy for your clinic. 

Pay-per-click ads (paid search) only temporarily allows for your practice to show up while you are paying for it to be there. Then it just disappears. SEO is a long term investment that allows you to continually see results over time – giving you a much higher return on your investment. The backlinks you gain through a great SEO campaign alone will increase your ROI long term.

https://searchengineland.com/study-organic-search-drives-51-traffic-social-5-202063

Local SEO.

“88% of all mobile users search for local businesses.”
– Google

At Dogbarq we put your clinic on the map, literally. A Local SEO strategy is a powerful tool for ranking your website among local audiences. It allows people to find you in real-time – exactly where they are, making it easy to call or find your location quickly.

Are you ready to grow your practice?

SEO is an investment that yields a high return. The benefit is that you will continue to see results over time. At DogBarq, we will help you to dominate your region in search results – leading to an increase in traffic to your website, leads and new patients. Search engines are constantly changing  and we continue remain current with the evolving search engine algorithms in order to keep you ranking over time.

Google considers over 200 factors when defining a page’s quality, from complex algorithms,  link considerations,  content strategy and even UX factors. Our complete SEO service includes a FULL website and SEO audit at the beginning to better understand where you are in your market and how your website is performing. Based on data-driven insights we will provide you with a digital strategy that parallels no other – giving you a better return on your investment.

 

We believe in honesty and full transparency. You will be able to see exactly where your investment is going and will provide you with all of the information, strategies and results regularly. We are always available for any questions you may have along the way.

 

seo ball with written seo and mobile search text all over it

Strategic Advantage

Our exclusive clients are just that. We only work with one orthodontic practice in each geographic region – ensuring that we will not be working with any other company or clinic that you compete with.

Key Components to our SEO Service

Keyword Strategy

This is one of the most important and high return activities in Search engine optimization. It involves us doing the research and targeting the keywords in the orthodontic and dental marketing industry that will benefit your practice the most.

Website Optimization

Analyze and make changes to your website so that it will appear higher in search results and make it more user-friendly for the people viewing it. Website optimization is extremely valuable and important in the SEO process.

Full Site Audit

Our orthodontist SEO specialists will perform a full analysis of everything related to your website’s level of search visibility. This will give us a better understanding of where your company currently is in relation to search rankings.

On-Page Optimization

Search engines don’t read your website like we do. This in depth process optimizes your website so that each one can properly read your site. This could include healthy navigation within your site, images and optimizing the user experience.

 

Content Strategy

Your website content is extremely important when it comes to ranking in the Search Engine Results Page (SERPS). An excellent content strategy is crucial for the success of higher rankings. We combine our keyword research with created or edited content to let the search engines know exactly what your website is about.

 

Responsive Website

Having a responsive website means that your website can be used effortlessly across multiple platforms. Whether someone is viewing your site on a smartphone, tablet or desktop – we will make sure that it is fully functional and scales automatically.

 

Off-Page Optimization

We will provide various digital marketing methods to improve the visibility and ranking of your website. This includes building a strong, high quality  backlink profile. Something that a great SEO strategy can’t be without.

Local SEO

We put your business on the map, literally. Search engine optimization that focuses on using techniques to improve the visibility of your local businesses in search results. 

Reporting

Analytics and reporting is important to ensure that your website is operating efficiently, track visitors and see if your goals are being met. We will provide you with packages regularly to outline exactly what is happening between your website and clients.

DogBarq Digital

Winnipeg, Mantioba

P: (204) 318-9618

E: info@dogbarq.ca